Recently, the OTT market has shown remarkable growth.
People can now watch various genres of content anytime and anywhere.
However, as subscription fees keep rising and extra costs are added,
more users are looking at ad-supported free services.
This post explores the growth of OTT and the reasons free streaming is gaining attention.
What is the origin of OTT platforms?
OTT started as an internet-based alternative to traditional broadcasting.
As content became available through portable devices,
OTT became a mainstream choice.
After the pandemic increased time spent indoors,
streaming consumption surged.
Strengths and weaknesses of OTT platforms
OTT allows users to watch what they prefer on demand.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
There are also some limitations.
Growing costs create frustration for users.
Subscription cancellations are also increasing.
What is ad-supported streaming?
Ad-supported streaming offers free access to users.
Content becomes accessible without subscription fees.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Both users and providers benefit from the ad model.
Why is FAST becoming popular?
FAST is a rapidly spreading trend in streaming.
As more people look for free entertainment after the pandemic, ad-based platforms gained focus.
New ad-supported services are expanding globally.
A wide content range boosts usage.
In conclusion
Cost pressure drives users toward free platforms.
Finding the right platform is Subscription Cost part of the experience.
The future of streaming looks promising.